Jammu & Kashmir promotes MICE Tourism at stakeholders meeting in Mumbai

A high-profile stakeholders meeting was held at the prestigious Trident Hotel in Mumbai to promote MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Jammu & Kashmir. The event saw participation from key industry leaders, including golf legend Vijay Amritraj, designer Anita Dongre, celebrity chef Vikas Khanna, and wellness expert Mickey Mehra. Discussions centered around investment opportunities, sports infrastructure, cultural tourism, and wellness integration, underscoring Jammu & Kashmir’s potential as a premier MICE destination. The event also highlighted the region’s rich heritage, hospitality, and economic prospects, reinforcing its position as a diverse and attractive venue for global business and tourism events.

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