In Ludhiana, Punjab, EaseMyTrip.com opened its first physical retail location, making it the state’s second. This is a calculated move in line with the brand’s growth strategy and goal of growing its franchising network across the nation. The brand wants to develop its business, reach out to the offline client base, and offer individualised experiences through the franchising outlets.
The Ludhiana store is situated in the desirable Model Town Extension neighbourhood. It will offer a wide range of services, such as booking flights and hotels, bus, train, and taxi tickets at group rates, as well as luxury vacation, cruise, and charter packages. The first 100 guests, whether they arrive in person or make a reservation online, will receive a flat discount of INR 600 off of a minimum reservation of INR 4,000. The inside of the store has a modern feel in keeping with the company’s colour scheme to ensure improved consumer interaction and excellent brand memory.
“We strive to provide our customers with exceptional services and surpass their needs and expectations,” stated Rikant Pittie, co-founder of EaseMyTrip. This goal was in line with the plan for creating a franchising network. We are certain that it will enhance our ability to provide for our clients and, on a larger scale, revolutionise the travel and tourist sector. Our most recent store opening in Ludhiana is a crucial stage in our expansion process. To become our consumers’ go-to place for anything and everything related to travel, we plan to increase brand awareness and exposure, as well as offer premium experiences.
Early this year, EaseMyTrip Franchise, following the formal debut of its flagship brand, opened four offline outlets using the franchising business model in Indian cities. Last month, the retailer’s Patiala location officially opened.