Fairmont and Raffles Jaipur announces the appointment of Urvashi Jha as the new Cluster Marketing & Communications Manager. With extensive global experience in luxury hospitality and brand communications, Jha brings a refined understanding of digital strategy, market positioning and integrated brand storytelling to her new role.
Jha’s career journey includes roles with Hyatt, Hilton Worldwide, Schbang and Scriptwallah. Over the years, she has led campaigns that strengthened brand visibility, built stronger guest engagement, and positioned properties for both business and leisure travellers. Her expertise covers digital strategy, influencer partnerships, F&B promotions, content marketing, and consumer engagement initiatives.
On her appointment, Rajat Sethi, Cluster General Manager of Fairmont and Raffles Jaipur, said, “Urvashi’s appointment marks an important step in our journey to further strengthen the voice of Fairmont and Raffles Jaipur. Her ability to shape compelling narratives, her deep understanding of luxury positioning, and her forward-looking vision will add immense value as we continue to enhance the presence of both properties.”
Sharing her thoughts, Jha said, “Fairmont and Raffles Jaipur represent the finest in timeless luxury and modern sophistication. It is an honour to join these iconic properties and to contribute by creating meaningful brand experiences that not only inspire but also connect with today’s discerning guests.”
A graduate of IHM Ahmedabad with an MBA in Marketing from IMT Business School, Dubai, Urvashi is currently pursuing her PhD in Marketing at Symbiosis, Pune, with a focus on Neuroscience Marketing. This unique combination of global industry experience and academic insight positions her as a dynamic new-generation leader in hospitality marketing.
