Forest Hills, Tala, an award-winning luxurious and eco-friendly property located in Maharashtra, appoints Intrepid Marketing and Communications to strengthen its brand positioning through sustained activities and boost sales through aggressive trade integrations and communication strategies. Intrepid Marketing & Communications will adapt a holistic approach to frontend all key initiatives and assist the Forest Hills team in establishing the resort as one of the most coveted destinations for staycations.
The rustic neighborhood accompanied by world-class architecture that offers a fine balance between luxury and sustainability, creates an atmosphere that provides the best of both worlds. The property, situated 160 kilometers away from Mumbai, started operations in the year 2016, and has welcomed guests from the cities of Mumbai, Pune and Surat.
Nestled amongst the hills, Forest Hills, as the name suggests, provides an experience in the heart of nature and provides rooms ranging from Glass House to Hermitage villas with in-house pools and luxurious tents. The resort, expanding across 110 acreages, boasts of 16 villas, 10 premium tents and 5 mini tents set across four levels on the mountain. They were conceptualized and designed by global artists to cater to the taste of its evolved visitors. In addition to its portfolio of exotic villas and tents, the property offers experiences of a petting zoo, a restaurant facing an infinity pool, sunset/sunrise points, banquets, and areas for barbecues/dinner parties and the historical Kuda caves. Activities such as rifle shooting and AV Bike riding are also available at the premises, making it an ideal getaway for families with kids and young adults. Forest Hills also has an organic farm as it maintains a ‘farm-to-fork’ policy to offer fresh produce to all its guests.
Speaking on the association, Mr.Viresh Chhabra, Managing Director, Forest Hills Real Estate, expressed, “Forest Hills, Tala for me is not just an addition to our portfolio but more of a project that I am personally passionate about. It is built and set up with a lot of love, as if it were my own family home and I am eager to share the Forest Hills experience with increased number of guests. It is my pleasure to announce Intrepid Marketing & Communications as our Brand Associate as they have a vivid understanding ofthe evolving traveler’s mindset in India and will be able to identify the ideal segments and target markets. I am certain that the team will be instrumental in delegating marketing channels and sales funnels to increase footfalls in the resort and position Forest Hills as an aspirational destination for short getaways.”
Commenting on the appointment, Ms. Neeti Bhatia, Director, Intrepid Marketing & Communications, said, “The domestic travel market has witnessed a monumental rise in demand for the past two years and we are elated to capitalize on the development for Forest Hills, Tala. The property is the definition of an ideal getaway for families, friends, couples and corporate groups for staycations and to celebrate milestones, as it has something in store for everyone. We are thrilled about working closely with the Forest Hills team and enhancing the products and experiences through creative collaborations and sales activations and expanding its reach to wider markets”.
Forest hills records highest rate of occupancy during the months of monsoons followed by winters, however it is pleasant even during summers, thus making it a wishful retreat all year round.