The Ministry of Tourism is gearing up to revive one of its most iconic promotional initiatives which is the ‘Incredible India’ campaign. The campaign will have a fresh digital overhaul. According to reports, the government will soon introduce a brand-new digital revival campaign, marking a significant shift toward modern, technology-driven tourism marketing.
The revamped campaign will place strong emphasis on digital storytelling, immersive content, and global online outreach, aligning India’s tourism branding with the evolving preferences of international and domestic travellers. Officials suggest that the updated version will feature high-impact visual narratives, interactive formats, and targeted digital advertising designed to showcase India’s diverse cultural, spiritual, and natural attractions.
The Ministry plans to launch the new digital-focused Incredible India campaign in early 2026, signaling a renewed commitment to strengthening India’s position as a leading global destination.
Industry insiders view this revival as a timely move, especially as global tourism rebounds and travellers increasingly rely on digital platforms for inspiration and planning. The new strategy is expected to enhance India’s soft power, attract more tourists, and support the country’s broader vision for tourism-led economic growth.
Suman Billa, Additional Secretary, Ministry of Tourism, said, “The plan for the relaunch of the ‘Incredible India’ campaign marks an important milestone in our journey to reimagine India’s tourism narrative. Our focus now is on creating a strong digital footprint that speaks to global travellers in a language they understand which is immersive visuals, compelling stories, and seamless accessibility. With a modern, tech-driven approach, we aim to showcase the depth and diversity of India in a way that inspires curiosity, exploration, and renewed confidence in travelling to India.”
Ravi Gosain, Vice President, Indian Association of Tour Operators (IATO), added, “A refreshed and digitally advanced ‘Incredible India’ campaign is exactly what the industry needs at this time. Tour operators have long believed that India has unmatched potential, and this renewed branding effort will help convert that potential into real visitor numbers. By reaching audiences across digital platforms and highlighting India’s unique experiences, the campaign will play a crucial role in strengthening inbound tourism and supporting the entire tourism value chain.”
The announcement has been met with enthusiasm across the travel sector, with many stakeholders awaiting further details on the campaign’s creative direction and rollout schedule.
