Hon`ble Prime Minister launches ‘Dekho Apna Desh People’s Choice Poll 2024

The Ministry of Tourism launched the Dekho Apna Desh People`s Choice Poll 2024 to identify the most preferred tourist attractions and destinations of the country. The Poll was launched by Hon’ble Prime Minister Shri Narendra Modi on March 7th, 2024 through Video Conferencing from Srinagar. Through this Nationwide poll, the Ministry aims to engage with citizens to identify the most preferred tourist attractions and tourist perceptions across 5 tourism categories – Spiritual, Cultural & Heritage, Nature & Wildlife, Adventure, and any other category.

The “Dekho Apna Desh People’s Choice 2024” campaign is one of the various initiatives and projects, launched by the Prime Minister for the promotion of domestic tourism. To participate in the campaign, citizens can share their votes at https://innovateindia.mygov.in/dekho-apna-desh/. Participants must select at least one attraction they have already visited from any of the five categories and choose at least one attraction that they wish to visit in the future. The voting will be open till 30th April 2024.

The Government will prioritize the most voted destinations to develop the destinations of People’s Choice in mission mode and contributing to the country`s journey towards Viksit Bharat @2047.

This People`s Choice Voting Poll is a further step being taken to popularize the concept of “Dekho Apna Desh” which was launched in 2020 aiming to diversify tourist destinations and promote lesser known destinations. The India Tourism Offices of the Ministry of Tourism carry out several grassroots promotional activities to popularize lesser known destinations.


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