The agreement between the Swiss resort and Italy’s leading hotel group aims to extend Starhotels’ international presence in the luxury resort & wellness segment
Starhotels Collezione announces the addition of Collina d’Oro Resort & SPA to its portfolio, marking the brand’s first presence in Switzerland. Nestled in a natural oasis just minutes from Lugano, the refined five-star resort offers a tranquil retreat where unspoiled nature meets exceptional hospitality.
The inclusion of Collina d’Oro Resort & SPA follows a commercial agreement and further strengthens Starhotels’ positioning in the international luxury hospitality market. The destination reflects the brand’s focus on distinctive properties that embody harmony, wellbeing and authentic experiences, appealing to travellers seeking rest and rejuvenation away from the pace of everyday life.
“We are delighted to bring Starhotels to Switzerland for the first time through this new commercial agreement,” said Elisabetta Fabri, President and CEO of Starhotels. “This initiative enhances our expertise in high-end hospitality and confirms Starhotels’ role as a trusted partner for properties seeking growth through quality, know-how and international vision.”
Set across 25 hectares of natural parkland, Collina d’Oro Resort is surrounded by sunlit hills, woodlands and panoramic views of the Alps and nearby lake. The area’s mild microclimate once inspired Nobel Prize-winning author Hermann Hesse, who spent his final years in the region.
The resort features 44 rooms, including 28 suites, designed with refined elegance and filled with natural light. Guests can enjoy a 1,000-square-metre SPA, fitness facilities and a restaurant offering Mediterranean cuisine with a contemporary touch.
Marcello Forti, CEO of H-Food, the company behind HCH SA which manages the resort, commented: “We are proud to renew our collaboration with Elisabetta Fabri and the Starhotels Group—an Italian excellence that shares our values of quality, innovation and passion for hospitality. This partnership will enhance the appeal of an iconic property in a unique destination like Lugano, creating a contemporary luxury project with international reach.”
Under the agreement, Starhotels will support the resort in sales, marketing and communication, revenue management, and will integrate its booking platform and the I AM STAR loyalty programme. Collina d’Oro Resort & SPA will retain its identity and operational autonomy while fully aligning with Starhotels Collezione standards.
The partnership has been formally in place since 22 November, when Collina d’Oro Resort & SPA officially joined Starhotels Collezione, enriching the brand with a new destination dedicated to wellness, nature and the art of fine living.
