JüSTa Hotels & Resorts Appoints Vaibhav Verma as CRO

Vaibhav Verma has been chosen by jüSTa Hotels & Resorts to serve as its Chief Revenue Officer. He will be in charge of the company’s overall Sales, Revenue, and Distribution tasks as well as help with Marketing-related difficulties. The company now runs 20 hotels across 8 states in India. Verma has 28 years of extensive experience in sales and marketing for the hospitality industry.

Commenting on this, Ashish Vohra, Founder & CEO, jüSTa Hotels & Resorts, said, “By the end of this fiscal, there will be 25 hotels in our portfolio and we need a strong management bandwidth to manage growth. We have created this position to build a second rung of leadership in the organization who can help us manage the existing portfolio as well as the new hotels we are planning to open. Vaibhav comes with a vast knowledge, experience and understanding across locations with various brands and relationships across the country. He will front end customers across locations, segments and verticals and help our brand build a strong presence on a strategic as well as an execution level.”

He added, “This year, we are celebrating our 18th anniversary. As our organisation continues to grow and evolve, we recognize the need to adapt to the changing landscape and stay ahead of the curve. To that end, we will be implementing several changes that will help us to better serve our guests, team members and position ourselves for future success. The changes will include people’s growth, policies & technology. We believe that these changes will enable us to be more agile, responsive, and customer-focused, and to position ourselves as leaders in our industry.”

Regarding this appointment and his plans for this new role, Verma said, “I am very excited to be a part of the dynamic jüSTa Hotels & Resorts family. My task would be to ensure that the current and upcoming jüSTa Hotels & Resorts are not just profitable; they attain dominant positioning in the marketplace.”


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