Los Angeles Tourism and Convention Board participated in the 11th Brand USA India Mission held in Hyderabad from the 19th to the 23rd January 2025.
The team from LA Tourism included Ms. Rofia Larsson – Vice President of Global Trade Development from the Los Angeles Office and members of the India Office – Ms. Seema Kadam, Regional Director and Ms. Lakshmi Hariharan, Manager, Global Communications.
Together, they highlighted the city’s rich cultural and entertainment diversity while emphasizing exciting new developments that are set to further elevate Los Angeles as a must-visit destination for Indian travellers.
Los Angeles is currently in the midst of a dynamic transformation, with major events and infrastructure projects reshaping the city’s future. Ms. Seema Kadam shares, “Los Angeles is experiencing an incredible decade of sports and culture. With world-class events such as the 2026 FIFA World Cup, NBA All-Star Games, Super Bowl XVI, and the 2028 Olympic and Paralympic Games, the city is ready to welcome the world in ways we’ve never seen before. And that’s not all – we’re also undergoing a multi-billion-dollar upgrade to Los Angeles International Airport, which will redefine the travel experience for international visitors.”
In addition to its major events, Los Angeles is embracing cultural and artistic evolution. New attractions include a variety of museum openings, the unveiling of Destination Crenshaw – a $100 million outdoor art and culture initiative, the introduction of the Intuit Dome and more.
“India is the number 1 emerging market for LA, and we are thrilled to engage with our trade partners in India to showcase diverse experiences, from world-class museums, dining to iconic sporting events and immersive entertainment” adds Ms. Kadam
The Los Angeles Tourism team’s participation in the Brand USA India Mission underscored the city’s status as an ever-evolving hub of innovation, entertainment, and cultural diversity.
Los Angeles is an ever-evolving city full of fresh concepts and endless things to discover.