Maldives Marketing and PR Corporation partners with 2HUB Education to engage India’s travel trade

In an ongoing enthusiastic quest to expand its footprint in India, Visit Maldives, in partnership with 2HUB Education has embarked on yet another creative campaign targeting the Indian travel trade partners. In order to assist Travel Agents to choose the best travel options for their customers, 2HUB Education’s advanced E-Learning platform will host an interactive programme explaining Maldives’ unexplored offerings.

Under the initiative, MMPRC and 2HUB will encourage Travel Agents in India to become better versed of the offerings Maldives has, to further increase their conversions. In turn Travel Agents, Tourism Professionals and Destination Marketers through this course will increase their familiarity with Maldives, allowing them to enhance their product offerings, professional portfolio, improve bookings, create brand awareness and increase overall sales for their businesses. Agents can enroll in the program for free and will be awarded with a certification after successfully completing the course. More than 500 travel agents from India are set to be trained through this program over a period of three months.

“India is the most important source market to the Maldives right now. Undoubtedly, the Maldives is one of the top choice destinations in India. We believe that the partnership with 2HUB will help familiarize Indian travel agents with the Maldives. As a result, we believe India will maintain its position and we will see an increase in the arrival figure as well” stated Mr. Thoyyib Mohamed, CEO and Managing Director, Visit Maldives.

“We are thrilled to be launching this interactive online destination training program showcasing the various facets of The Maldives. We hope that through this specialist program we will provide agents with the knowledge and skills needed to sell the destination more effectively to their customers. The program will offer vast opportunities for Travel Agents to get acquainted with the Maldives through interactive trainings, quizzes, videos and more. Our singular objective as is to provide the necessary support and tools that B2B buyers would need to sell this beautiful destination”, expressed Mr. Anirban Sengupta, COO, 2HUB.

India has ranked as the number one source market for Maldives two years in a row. With the resumption of flights, increase in connectivity and an ambitious vaccination campaign, arrival numbers from India are continuing to indicate an upward trend. This partnership with 2HUB Education is aimed at reinforcing Maldives’ hold on the Indian market and its engagement with the influential travel trade community.

Maldives Marketing & Public Relations Corporation (MMPRC) is the government body mandated with the promotion of Maldives as a tourist destination. The functions of MMPRC encompasses the full spectrum of marketing and public relations activities including research, surveys, master plans, campaigns, advertising and exposure through traditional media, public relations firms in other countries and the evolving new media. The corporation has its presence all over the world with engagement based on studies of market potential. Every year, MMPRC promotes Maldives in multiple fairs and roadshows (37 in 2019), with targeted campaigns among multiple other activities abroad and home. MMPRC is committed to positioning and maintaining Maldives amongst the top travel destinations in the world.


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