MTPA appoints AllKnown Marketers as India representative

Arvind Bundhun, the director of the Mauritius Tourism Promotion Authority (MTPA), is currently in charge of a delegation made up of 24 operators travelling to Mumbai, Chennai, and Ahmedabad for a three-city roadshow. AllKnown Marketers was named as the MTPA’s India Representative last month.

This week, the inaugural event got underway at the Four Seasons in Mumbai.

According to Bundhun, “With greater connectivity between the two nations, this roadshow is a crucial venue for our local stakeholders to meet, bond, and do business with the Indian travel industry. We are further implementing our approach with cutting-edge trade, marketing, and digital activities that will convey the authentic character of the location to Indian tourists. You are welcome to visit Mauritius any time of year, and we invite you to experience our island spirit.

This roadshow is expected to propel Mauritius’ presence in the Indian market as a destination for all segments: couples, families as well as MICE and weddings.

The Chennai roadshow will be graced by the Presence of H.E. Haymandoyal Dillum, High Commissioner of the Republic of Mauritius to the Republic of India, he stated.

Elaborating on plans for the Indian market, Bundhun said, “The strong mutual partnership which forged between the Indian Travel Trade and that of Mauritian travel partners for years, is clearly visible. With excellent airlift from both Air Mauritius and Vistara, Mumbai, Delhi and other key cities within India are more accessible than ever. India is a great source Market for Mauritius, and we are very optimistic for the future. We are putting lots of impetus on the Indian market, our topmost priority. Our future objectives will require ‘permanent bonds’ between both partners, and we will ensure that Mauritius as a high-end destination meets the aspirational demand of the Indian travellers.”

Sunil Mathapati, Country Manager, MTPA India, added, “We are delighted to execute the three-city roadshow with MTPA, and our partners from Mauritius have added immense support for the event. Over 450 Indian B2B partners are expected to attend the roadshow across the three cities. This roadshow marks not just a celebration of a beautiful destination, but also a celebration of human resilience during the pandemic and its swift emergence of recovery positioning itself as a destination for all seasons and traveller segments.”


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