NYC Tourism launches content collaboration with Sony Pictures’ upcoming film Ghostbusters: Frozen Empire

The promotional partnership features a content hub—available at—which expands on the iconic film franchise and serves as the starting point for New Yorkers and visitors alike to explore the many locations across the five boroughs that serve as the setting for the movie and bring its characters to life.

“The original Ghostbusters is one of the most iconic New York City films of all time, and we’re excited to collaborate with Sony Pictures Entertainment for the next adventure with Ghostbusters: Frozen Empire,” said Fred Dixon, President and CEO of New York City Tourism + Conventions. “Through our Ghostbusters x NYC content hub, New York City comes to life as a main character in the beloved series, inviting fans new and old to explore the locations, themes and tours rooted in nostalgia for this legendary franchise.”

“Ghostbusters is part of the cultural fabric of New York, and we are pleased to be working directly with New York City Tourism to bring authentic experiences to residents and visitors alike,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment, Sony Pictures Entertainment.

The Ghostbusters x NYC content hub invites fans to discover and reconnect with the many locations featured in the film and Ghostbusters-themed activities across the City, including:

Ghostbusters Guide to NYC, featuring the real-life locations behind the film series’ most memorable scenes, including the New York Public Library, Columbia University and Ladder Company 8

Exploration of the iconic Ghostbusters Headquarters, Ladder Company 8, located in Tribeca, featuring interviews with the heroes of the FDNY who staff the firehouse

The On Location Tours’ Ghostbusters Tour, offering a private two-hour experience featuring location sites from throughout the franchise

Slimer’s Favorite Eats highlights the many restaurants serving the signature green ghost’s favorite pizza, hot dogs and other foods

Haunted NYC collection which helps fans find haunted spots across the five “boo-roughs”

For two weeks leading up to the release of Ghostbusters: Frozen Empire on March 22, Sony Pictures has decked out Ghostbusters HQ—aka Ladder Company 8, the real Tribeca firehouse—to appear frozen as it does in the forthcoming film. On March 14, the FDNY will host a daylong event at Ladder Company 8 to commemorate the firehouse’s appearances in the film franchise, including ECTO-1 on-site.

The Ghostbusters x New York City partnership promotion also includes media running on Taxi TV, LinkNYC screens, bus shelters, online ads and social media content via @nyctourism.

New York City’s economic recovery continued in 2023 with approximately 62 million travelers arriving in New York City, generating $74 billion in economic impact across the five boroughs. An estimated 64 million travelers will visit New York City by the end of 2024.

About New York City Tourism + Conventions: New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors. For all there is to do and see in New York City, visit

About Ghostbusters: Frozen EmpireIn Ghostbusters: Frozen Empire, the Spengler family returns to where it all started – the iconic New York City firehouse – to team up with the original Ghostbusters, who’ve developed a top-secret research lab to take busting ghosts to the next level. But when the discovery of an ancient artifact unleashes an army of ghosts that casts a death chill upon the city, Ghostbusters new and old must join forces to protect their home and save the world from a second Ice Age.

Directed by Gil Kenan. Written by Gil Kenan & Jason Reitman. Based on the 1984 film “Ghostbusters” an Ivan Reitman film written by Dan Aykroyd and Harold Ramis. Produced by Ivan Reitman, Jason Reitman and Jason Blumenfeld. Executive Producers are Dan Aykroyd, Gil Kenan, JoAnn Perritano, Amie Karp, Erica Mills, and Eric Reich. The film stars Paul Rudd, Carrie Coon, Finn Wolfhard, Mckenna Grace, Kumail Nanjiani, Patton Oswalt, Celeste O’Connor, Logan Kim, Bill Murray, Dan Aykroyd, Ernie Hudson and Annie Potts.


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