Patina Hotels & Resorts unveiles a new digital platform as the brand accelerates its global growth. Following the openings of Patina Maldives, Fari Islands in 2021 and Patina Osaka in 2025, the brand’s redesigned website brings Patina’s identity to life with intuitive navigation, rich content, and tools that help guests explore and plan their stays.
Ivy Kwan, Senior Vice President, Sales & Marketing, said, “We’re building more than hotels. We’re creating a brand designed for global scale. The platform personalises experiences and drives engagement—capabilities that become more powerful with every property we add. As we expand across Asia, the Middle East and Europe—with Patina Tianjin in 2026 and Patina Sanya in 2028—we can scale while creating meaningful connections with our guests.”
The new platform evolves continuously, showcasing brand-wide initiatives such as the Patina Art Residency, the annual Fari Islands Festival, creative collaborations, and original editorial features under “Imprints.” The “Destination Experiences” section highlights programming across properties, including day-to-night visual experiences like James Turrell’s installation at Patina Maldives.
Powered by Adobe Experience Cloud and Salesforce CRM, the platform strengthens content management, personalisation and guest engagement as Patina enters new markets.
