Saudi Arabia transforms its summer tourism landscape with the launch of the 2025 edition of the ‘Saudi Summer’ program, themed Color Your Summer. Announced by Minister of Tourism and Saudi Tourism Authority Chairman Ahmed Al-Khateeb, the initiative aims to attract over 41 million visitors from 18 countries and generate SAR 73 billion in tourism revenue between May and September.
The program aligns with the Kingdom’s vision to diversify its economy and establish itself as a premier global tourism destination, showcasing its rich culture, breathtaking landscapes, and year-round experiences. Over 120 public and private sector partners join forces to ensure a seamless and impactful summer season.
The workshop fostered collaboration ahead of the summer season, aligning efforts to achieve the program’s goals and maximize its economic and tourism impact.
Running from May to September 2025, the Saudi Summer program will feature six distinct destinations — from the moderate coastal escapes of Jeddah and the Red Sea to the cool, scenic highlands of Taif, Baha, and Asir.
Al-Khateeb noted that summer is more than just a peak travel period — it is a key opportunity for the sector to innovate, grow, and make a lasting impact.
“This year, we aim to welcome more than 41 million visitors from 18 countries and achieve SR73 billion in total tourism spending. These numbers reflect Saudi Arabia’s growing reputation as a world-class destination, offering unforgettable experiences year-round,” he said.
