SOTC Travel sets its sights on the Odisha market opportunity

SOTC Travel recently inaugurated its new franchise outlet in Bhubaneswar. With a focus to leverage the growth market of Odisha, this expansion augments the company’s footprint in Eastern India

In the new age of travel (Covid-era), customers are understandably seeking the guidance and reassurance of holiday experts to navigate through the complexities and changes in travel and health protocols. As per SOTC Travel’s Third Holiday Readiness Report (June 2021), a significant 77% respondents stated that they seek expert guidance of a holiday specialist. To assist and support Odisha customers with their travel requirements, SOTC Travel has set up a new outlet in Bhubaneswar. Additionally, to build consumer confidence in travel, all SOTC Travel itineraries are covered by “Assured” Safe Travel Program – developed in association with Apollo Clinics, ensures best in class travel safety protocols covering every distribution, delivery and partner touch point in the travel ecosystem. “TravShield” an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensure traveller safety in the pandemic era.

Lockdown fatigue and pent-up demand coupled with easing of restrictions, vaccine acceptancy and re-opening of borders has encouraged customers from Odisha to plan their travels once again. Consumers from Bhubaneswar are displaying a strong travel desire to explore international favourites like Maldives, Dubai, Abu Dhabi, Switzerland, France, Sri Lanka, Nepal, Turkey, and Egypt; also domestic locales like Goa, Andamans, Kashmir, Rajasthan, Himachal Pradesh, Kerala, etc. Odisha’s key segments driving growth include multigenerational families, honeymooners, group of friends, millennials/young professionals, businesses and b-leisure.

SOTC Travel’s outlet in Bhubaneshwar offers end-to-end travel solutions with an array of offerings and services, including: International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.

Daniel D’souza President & Country Head, SOTC Travel said, “Odisha has always been an important market for us, and we are witnessing a strong travel desire from the region. To aid the travel requirements of our customers and offer end-to-end services, we are delighted to announce the opening of our new outlet in Bhubaneshwar. We intend to accelerate demand while supporting our customers as we tap the significant potential of this growing market.”

He further added, “We are delighted to associate with Mr. Alok Maharana as our franchise partner for our first outlet in Odisha. Being a travel & hospitality industry veteran, Mr. Maharana brings with him years of industry expertise to assist SOTC and strengthen our presence in Odisha.”



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