SriLankan Airlines, in an endeavour to support the country’s tourism revival efforts whilst fortifying connectivity in its single largest market India, organized a mega FAM tour of top bloggers and social influencers from India who toured Sri Lanka from mid-November to mid-December.
The FAM tour included 50 top bloggers from India’s metros, who travelled across Sri Lanka in two batches on 4 carefully curated itineraries featuring Sri Lanka’s rich ecological and cultural vibrancy entwined with the inherent island attributes of authentic village life, wellness and hospitality.
The first batch of the bloggers who arrived in the country had enjoyable first days in Yala, Kataragama and Kandy, and their stories of travel reached many thousands of their individual followers of aspirant travellers in India. The second batch of bloggers and influencers travelled to Bentota, Sigiriya, Trincomalee and experienced the cultural diversity of the island nation. The official hashtag, #NamastefromSriLanka trended all this and reached the discerning Indian travellers with travel inspiration through these high-profile bloggers.
SriLankan Airlines was aptly supported by the Sri Lanka Association of Inbound Tour Operators (SLAITO) and the collaboration saw the hospitality services and logistics of the entire tour being provided by the SLAITO members, allowing the touring bloggers to experience first-hand the luxuries and authenticity of the island hospitality at a range of properties, whilst preserving the highest level of health, safety and wellbeing.
The national carrier embarked on this endeavour to promote the country’s tourism industry through inspiring travel from India, which is one of the top tourism generating markets for Sri Lanka, thereby helping secure the livelihoods of millions that depend on tourism and bringing in much needed foreign exchange.