Eight Continents Hotels & Resorts, announces a strategic Sales and Marketing agreement with the iconic luxury train, Palace on Wheels. The collaboration will significantly enhance the train’s visibility and ticket sales across key international markets, including Europe, the United Kingdom, and Asia.
Under this agreement, Eight Continents will leverage its extensive industry network, marketing expertise, and well-established relationships within the global travel sector to promote the unique and luxurious experience of Palace on Wheels. For the first time, a dedicated international campaign will target discerning travellers across these strategic regions. The company will also facilitate ticket bookings through its robust sales channels, including travel agencies, tour operators, and direct-to-consumer platforms.
Palace on Wheels – a joint venture between Indian Railways and the Rajasthan Tourism Development Corporation – has long been synonymous with regal journeys through the state’s scenic landscapes and historic cities. Renowned for its opulent interiors, five-star amenities, and immersive cultural itineraries, it has captivated travellers from around the world. However, expanding its reach within key overseas markets has remained an ongoing objective.
“We are incredibly excited about this partnership,” said Haninder Sachdeva, CEO of Eight Continents Hotels & Resorts. “Palace on Wheels embodies the very best of luxury rail travel and offers a truly distinctive way to explore India’s rich cultural heritage. Our mission is to make this exceptional journey more accessible to a wider international audience, particularly in Europe, the UK, and Asia.”
Emphasising the strategic significance of the collaboration, Mr Sachdeva added, “This agreement reflects our commitment to promoting extraordinary travel experiences globally. We recognise the tremendous potential of the Palace on Wheels and are confident that our expertise in international sales and marketing, along with our deep understanding of the luxury traveller, will help unlock substantial growth. This partnership is grounded in mutual respect and a shared vision of delivering unrivalled value.”
The agreement is expected to contribute meaningfully to inbound tourism to India, especially from strong luxury travel markets such as the UK and Europe. With this partnership in place, travellers from across these regions can look forward to a more streamlined and accessible booking process, allowing them to embark on a majestic journey aboard one of the world’s most prestigious trains.
