The Tourism Authority of Thailand (TAT) recently organised the ‘TAT/TG Amazing New Chapters Mega FAM Trip’ in which 60-70 travel agents, media, and key opinion leaders (KOLs) from around Asia and the South Pacific were introduced to new tourism products and services on offer in Chiang Mai and Phuket.
The trip took place from 21 March to 3 April, 2022, with participants from Mongolia experiencing the fam trips programme in Phuket from 21-29 March. Meanwhile, participants from ASEAN-Cambodia, Lao PDR., Malaysia, Singapore, Philippines and Vietnam; East Asia – Japan, South Korea, and Taiwan; South Asia – Maldives, India, Sri Lanka and Pakistan, and the South Pacific – Australia were on the programme in Bangkok and Chiang Mai from 28 March to 3 April.
Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing–Asia and South Pacific said, “This fam trip corresponds with the ‘Visit Thailand Year 2022: Amazing New Chapters’ tourism campaign, which aims to show Thailand’s readiness to welcome back tourists. At the same time, with Thailand reinstating the TEST & GO entry scheme again since 1 February, TAT is taking this valuable opportunity to proactively stimulate key markets in Asia and the South Pacific and boost tourism to the kingdom.”
The ‘TAT/TG Amazing New Chapters Mega FAM Trip’ project was aimed in particular at the digital nomad, responsible tourism, and health and wellness market segments from Asia and the South Pacific.
The strategically planned fam trip programme enabled participants to update themselves on the multitude of tourism offerings in the destinations they visited, and thus are better be able to sell Thailand in their home markets.
Participating travel agents also had the opportunity to meet with over 40 Thai tourism operators for business negotiations and attend key Thai tourism briefings at a workshop and table-top sales event that was held in Chiang Mai on 1 April. Handmade souvenirs and other products from local manufacturers were on sale at the event to further promote tourism and generate income for the local community.