tbo.com, a leading global travel distribution platform (Source: report titled “Travel and Tourism Industry Report” issued by PGA Labs), has unveiled its new expression of customer-centric brand name, logo, tag line and brand identity as TBO.com. The customer-centric brand name and the tag line is now tbo.com -Travel Simplified.
tbo.com has a global playbook operating in 100+ countries and their platform supports payments in 56 currencies and operates in 11 languages, as of October 31, 2021.
In India, the Company is ranked second in Billing and Settlement Plan (“BSP”) India with an overall BSP India revenue market share of 12.12% in the calendar year 2021 (calendar year to date August 2021) which increased from 8.79% in the calendar year 2020. (Source: International Air Transport Association).
The Company simplifies the business of travel for suppliers such as hotels, airlines, car rentals, transfers, cruises, insurance, rail and others (collectively, “Suppliers”); and buyers that include retail buyers such as travel agencies and independent travel advisors (“Retail Buyers”). Its enterprise buyers include tour operators, travel management companies, online travel companies, super-apps and loyalty apps (“Enterprise Buyers”, together with Retail Buyers, “Buyers”).
Speaking on the occasion, Ankush Nijhawan, Joint Managing Director, tbo.com, said, “We have unveiled a new expression of customer-centric identity to showcase the young feel of the Company and the vibrancy of the organisation. We want to leverage an active digital presence in the global travel industry to serve our existing and new customers with industry practices and services.”
Speaking on the occasion, Gaurav Bhatnagar, Joint Managing Director, tbo.com said, “We are happy to introduce a new expression of our customer-centric identity which will further help us to establish the brand in the sector and among our peers. We will supplement this enhanced brand identity by introducing newer technology and services for our customers.”
tbo.com’s two-sided technology platform enables Suppliers and Buyers to transact seamlessly with each other. It operates at the nucleus of the global travel and tourism market that stood at US$9.2 trillion in 2019, aggregating supply and demand and connecting Suppliers to Buyers and vice-versa. (Source: report titled “Travel and Tourism Industry Report” issued by PGA Labs).
tbo.com platform allows the large and fragmented base of Suppliers to display and market inventory to, and set prices for, the large and fragmented global Buyer base. For Buyers, the platform is an integrated, multi-currency and multi-lingual one-stop solution that helps them discover and book travel for destinations worldwide, across various travel segments such as leisure, corporate and religious travel, among others.
tbo.com has an asset-light business model with operating leverage and strong cash generation. It uses data as corporate currency and pursues value-accretive acquisitions. The platform creates a network effect with interlinked flywheels to enhance the value proposition for partners. TBO’s leadership team and its founders have experience and expertise. The Board of Directors comprises experienced members.
tbo.com plans to raise funds through an initial public offering (the “IPO”) aggregating up to Rs. 2,100 crore comprising a fresh issue of equity shares (of the face value of Re. 1) aggregating up to Rs. 900 crore; and an Offer for Sale (OFS) aggregating up to Rs. 1,200 crore.