The Durga Within: Celebrating Women Empowerment in Tourism

A learning experience for the women entrepreneurs and executives in tourism to explore the festivities during this Durga Pujo in some of the traditional, aristocratic heritage houses with an introduction to the great culinary culture across the streets of North Kolkata.

We all know that Women’s empowerment and promoting women’s rights have emerged as a part of a major global movement and are continuing to break new ground in recent years. As a part of its responsible tourism practices, ADTOI introduced Lady Entrepreneur Officer (LEO) in 2019 to empower its female members with a sense of self-worth, their ability to determine their own choices, their right to influence social changes, and to ensure a sustainable future through tourism for themselves and for the industry.

As a part of our nationwide activities this year, ADTOI West Bengal Chapter in Association with India Tourism – Kolkata has organised a learning experience on  October 11, 2021 for the women entrepreneurs and executives in tourism to explore the festivity during this Durga Puja with the well-known lady tour guide Bratati Saha covering some of the traditional, aristocratic heritage houses along with an introduction to the great culinary culture across the streets of North Kolkata with none other than the famous Celebrity Food Star Indrajit Lahiri.

20 shortlisted female participants from the ADTOI member organisations and Tour Operators approved by the Ministry of Tourism – Government of India explored the possibilities to promote the Great Autumn Festival of Bengal combining with an adventure with the Bengali gastronomy in the days to come.

This specialised wing of our association is nationally chaired by ADTOI Executive Committee Member Ekta Watts and represented by Puja Karar in Bengal State Chapter along with ten other LEO’s from each of the states chapters in India.

At present, the initiative is focusing on creating an effective platform for the ADTOI women entrepreneurs and executives to connect and engage in meaningful activities linked with women empowerment through tourism for the industry, students, and host communities across the country

2 comments

  1. A great step. Travel and Tourism also came to a halt with the Pandemic. All were suddenly thrown indoor. The mind became weary . Nature eluded all. Importance of nature and the environment surfaced. Desire to break cordoning. It was realised breaking rules through travel and tourism gripped all.
    Travel and Tourism is a part of life. To add life to our mundane lives it is the industry that gives the boost. The largest employer was badly hit. Those involved in it grasped for breath but no package came. It is the thirst of the trade , travel and tourism is bursting like crackers.
    Thinking of travel and tourism without women is tom foolery. Women enjoy the most during travel . Effort to take the trade forward by empowering women is in deed a bold step. Travel to destinations is food for the mind. It must be given a push. Through women it will break through all rules to take the trade forward. Let us not forget economies of countries depend on travel and tourism. Let the nursing be done by women.
    A great step taken.

  2. A great step. Travel and Tourism also came to a halt with the Pandemic. All were suddenly thrown indoor. The mind became weary . Nature eluded all. Importance of nature and the environment surfaced. Desire to break cordoning. It was realised breaking rules through travel and tourism gripped all.
    Travel and Tourism is a part of life. To add life to our mundane lives it is the industry that gives the boost. The largest employer was badly hit. Those involved in it grasped for breath but no package came. It is the thirst of the trade , travel and tourism is bursting like crackers.
    Thinking of travel and tourism without women is tom foolery. Women enjoy the most during travel . Effort to take the trade forward by empowering women is in deed a bold step. Travel to destinations is food for the mind. It must be given a push. Through women it will break through all rules to take the trade forward. Let us not forget economies of countries depend on travel and tourism. Let the nursing be done by women.
    A great step taken.

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