ThomasCook India announces its annual Grand Forex Festival with a range of exciting prizes

Thomas Cook (India) Limited – India’s leading omnichannel forex services company, has announced its Grand Forex Festival, from March 27th – June 30th, 2024. Given the increased travel appetite post pandemic, the annual festival has been strategically planned to coincide with India’s peak travel season with a range of assured gifts for customers buying foreign exchange from India ka Forex Specialist – Thomas Cook. This year, the Grand Forex Festival’s exciting prizes include two smart watches daily, an iPhone 15 every week, and a grand prize of one Harley Davidson x440 every month. The Company assures customers of unbeatable deals with its Best Price Guarantee and Price match offer.

Foreign Exchange is a key driver of Thomas Cook’s business and has witnessed strong growth of over 35% YoY for the twelve-month period ended Dec. 31, 2023.

Thomas Cook’s Grand Forex Festival will run across the Company’s extensive omnichannel network: website, Forex app – FXNOW, Forex via Whatsapp, call centre, 130 retail outlets pan India; also corporate implant locations.

Thomas Cook’s Grand Forex Festival ads feature ace cricketer Ravichandran Ashwin and actor Vikrant Massey promoting Thomas Cook’s forex solutions.

Thomas Cook, is the largest non-bank foreign exchange services provider in India and serves a million customers every year. The Company’s Ghar pe Forex commitment of doorstep delivery in 2 hours, serves as a strong reassurance with a smooth and swift last mile delivery.

Mr Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited said, “Summer is India’s peak travel season and we are witnessing a significant demand uptick for outbound travel across segments – from holidayers, corporates/business travellers, students to the remittances segment. Hence, with a focussed intent to leverage this demand, and drive transactions via attractive offers/prizes, we have launched our 3-month Grand Forex Festival starting March 27th.

Range of assured prizes include two smart watches – daily, iPhone 15 – weekly and a grand prize of one Harley Davidson x440 every month for lucky winners!

As India ka Forex Specialist, our unique phygital network empowers customers with choice and convenience: they get to choose their preferred mode of interaction, be it our online forex store, app, WhatsApp, call centre or extensive physical presence – 130 retail stores in 69 cities across the Country. And our 2-hour Ghar pe Forex commitment serves to sweeten the deal!”

Thomas Cook’s Forex business today serves over 1 million retail customers annually, via its website, FXNOW (m-app and corporate booking tool), call centre, and 130 Forex stores located across 69 metros, tier 2-4 cities/towns pan India. The business also serves 1000+ corporate clients, 1 million+ active Forex prepaid card users and over 1 Lakh students studying overseas using fees and other remittance services of the Company. Thomas Cook operates 29 counters at leading airports in India, Sri Lanka and Mauritius. The Company’s Forex business has expanded its digital penetration with a unique B2B online platform – on boarding over 2300 Fx MATE partners since its inception during the pandemic.


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