THRS has been appointed as the Exclusive PR Partner for Carlton Cannes, a Regent Hotel, for the Indian Subcontinent. This strategic partnership aims to strengthen the hotel’s presence and visibility among India’s rapidly growing luxury travel market.
Carlton Cannes, a Regent Hotel, reopened on March 13, 2023, following an extensive and thoughtful renovation. An enduring symbol of Belle Époque elegance and cinematic heritage, the hotel seamlessly blends its iconic architecture with contemporary luxury through reimagined interiors, refined dining concepts, and an exclusive private beach club. Today, it continues to attract discerning travellers seeking French indulgence, culture, craftsmanship, and world-class hospitality.
With India emerging as one of the fastest-growing outbound luxury travel markets, this collaboration is designed to build deeper cultural and consumer resonance for Carlton Cannes. The partnership will position the hotel as the French Riviera’s most desirable luxury destination for Indian travellers, particularly those drawn to gastronomy, fashion, arts, and bespoke European experiences.
“Partnering with THRS enables us to further develop our relationship with Indian travellers who are increasingly drawn to refined, experience-driven journeys across Europe. This collaboration reflects our desire to build meaningful connections, aligned with the values and heritage of Carlton Cannes,” said Matthias Kaesweber, Director of Sales & Marketing, Carlton Cannes, a Regent Hotel.
A long-standing favourite of global icons, from Golden Age film legends to contemporary international and Indian personalities, Carlton Cannes has been intrinsically linked with the Cannes Film Festival since its inception. With a growing presence of Indian actors, filmmakers, creators, and fashion leaders at the festival each year, the hotel’s cultural relevance and aspirational appeal within the Indian market continue to strengthen.
“Carlton Cannes is not merely a hotel; it is a living icon of European heritage, culture, and cinematic glamour. Indian luxury travellers today are highly discerning, seeking authenticity, legacy, and immersive experiences. Through our strategic storytelling, deep market intelligence, and strong media relationships, THRS will position Carlton Cannes as the French Riviera’s most compelling luxury address for India’s most influential travellers,” said Yeishan Goel, Group CEO, THRS.
THRS is a full-service representation company specialising in sales, marketing, public relations, destination marketing, and digital strategy for global hospitality brands. With a proven track record of maximising brand visibility and economic returns across Indian and international markets, THRS continues to enable long-term success for its partners in an evolving tourism landscape.
This partnership marks a significant milestone in both THRS’s expanding portfolio of prestigious global hospitality brands and Carlton Cannes’ global growth strategy, as it taps into India’s rising demand for culturally rich, experience-led luxury travel.
