India is one of the most important markets for Thailand. Prior to the Covid-19 Pandemic, India was the fastest growing market in 2019. Thailand welcomed nearly two million Indians during that year with a growth of 25 per cent and generated 86 billion baht in revenue.
Tourism Authority of Thailand is delighted to inform that from 1st January to 19th May 2022, Thailand has welcomed over 82,420 Indian nationality visitors, making India the number 1 source market for Thailand currently. TAT intends to focus on rebuilding the Indian market with a particular emphasis on special interest groups with high spending. These include weddings and honeymoons, golf, millennials, and workation.
With this, Thailand is betting on India, which has mostly been among the top 5 markets for the tourism industry of the kingdom. Tourism Authority of Thailand expects 5 lakh Indian visitors to travel to Thailand in 2022.
To celebrate the re-opening of Amazing Thailand with “Visit Thailand Year 2022” and the launch of new marketing campaign “Amazing New Chapters”, Tourism Authority of Thailand, along with Thai Airways International organised a Destination presentation and reception for the Indian Travel trade and media on 17th May 2022 at The Leela Palace, New Delhi.
The event started with a destination presentation by Mr Tanes Petsuwan – Deputy Governor for International Marketing (Asia & South Pacific) who updated the Indian travel trade and media, about the current tourism situation and SOP’s for visiting Thailand. He also updated the audience about new products and destinations in Amazing Thailand. Mr Tanes also spoke about the launch of “Visit Thailand Year 2022”. TAT Deputy Governor, said, “With the Visit Thailand Year 2022: Amazing New Chapters. The ‘Visit Thailand Year 2022’ campaign focuses on three ‘Amazing New Chapters’ inviting the world’s travellers to experience a deeper connection with the Kingdom’s unique culture and precious environment.
Chapter 1: Awaken Your Senses
This chapter highlights tourism products and services that will awaken all five senses; delicious Thai cuisine and the picturesque natural scenery that can be discovered all throughout the kingdom.
Chapter 2: The One You Love
Chapter 2 focuses on tourism segments including families, couples, and friends, inviting travellers to create wonderful memories together in Thailand.
Chapter 3: The Earth We Care
This chapter aims to highlight how nature has been revitalized. The COVID-19 situation has increased ecotourism awareness among the world’s travellers and how their behavior has impacted the environment. There is an increased trend to spending more time in nature and being increasingly conscious of the impact on natural resources.
Mr Tanes also highlighted the various segments that TAT will be focusing on for the Indian market. This included Weddings & honeymoon, Gastronomy, Health & Wellness, Workation and Sustainable tourism.
This was followed by a dinner reception that highlighted the 75 years of India-Thai relationships. The evening was studded with a Thai cultural performance along with a grand musical performance by world known saxophone artist Koh Mr Saxman from Thailand. Mr Saxman was joined by Indian musical artist Ms Vasudha Sharma to honour India-Thai cultural relationship. The guests also enjoyed demonstrations of Thai umbrella painting and paper cutting decoration and relished some delicious Thai food.
To further promote Thailand as the perfect holiday destination, Tourism Authority of Thailand participated in South Asia’s leading event and trade show for travel & tourism industry – SATTE (South Asia’s Travel & Tourism Exchange) from 18th-20th May 2022. This will be the 12th time TAT has participated in SATTE, to network with the Indian travel fraternity. TAT stall had a total of 28 exhibitors/sellers including representatives of hotels, attractions and DMCs in Thailand and 3 airlines.