Enrich Wins Gold and Bronze at the Loyalty & Engagement Awards 2022

Enrich, the Travel and Lifestyle Loyalty Programme of Malaysia Airlines, has been recognized as the gold award winner for Best Card Based Loyalty Programme and bronze award winner for Best Partnership in a Loyalty Programme (Enrich Hotels) at the tenth edition of the Loyalty & Engagement Awards 2022, recently.

To celebrate the win, Enrich is rewarding its loyal members with Double Elite Points when they purchase tickets to any destination within the Malaysia Airlines network, making it easier for them to qualify, retain or fast-track their Elite tier status. This limited-time offer is from 17 to 29 August 2022 for immediate travel through 31 December 2022.

Achieving the two awards this year is a testament that Enrich has gained industry-wide recognition as a progressive Travel and Lifestyle Loyalty Program. An independent panel judged the awards made up of senior, client-side marketers and loyalty experts with vast experience in the art of engagement.

Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Berhad, Lau Yin May said, “It’s a proud moment for Enrich to have won gold and bronze awards in this prestigious annual Loyalty & Engagement Awards. Our years of commitment to building and perfecting Enrich program for achieving incremental business growth have borne fruits. With our members eager to resume their travels with us which is reflected through the uptick in demands for flights since Q4 last year, Enrich remains steadfast in bringing more value-added experiences for our members to maximize their benefits.

We hope Enrich members will take advantage of this Double Elite Points campaign so they can continue enjoying their Elite status privileges, which carry the Oneworld Alliance status. As always, our members are our top priority and this is our way of recognizing and appreciating their loyalty through all these years.”

In June 2022, Enrich was announced as a finalist in eight categories in the Loyalty & Engagement Awards 2022.

The Loyalty & Engagement Awards 2022 is an annual award event that covers the full spectrum of the loyalty and engagement cycle organized by Marketing-Interactive, Asia’s leading advertising, marketing, and media news source. This award event honors the best loyalty marketing strategies in South Asia, Southeast Asia, Australian and New Zealand regions. The show is the first to recognize marketing efforts and celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organization’s biggest advocates their customers.

Enrich boasts an array of lifestyle partners ranging from hotels to online shopping and many more, providing members with more avenues to be rewarded with Enrich Points and spend them beyond flight, hotel stays, or online duty-free product redemptions.

For easy access, members are encouraged to download the Malaysia Airlines’ App to get the latest promotions on privilege discounts, earning and redeeming Enrich Points, conveniently at their fingertips anytime and anywhere! And if you are not an Enrich member, you can sign up at enrich.malaysiaairlines.com/signup and also get welcome rewards of 500 Enrich Points upon your first flight activity with Malaysia Airlines or Firefly and a 15% off Promo Code for online shopping at Temptations plus exclusive privilege discounts from their lifestyle partners.


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