Ras Al Khaimah Tourism Development Authority (RAKTDA) and global technology giant Huawei have signed a Memorandum of Understanding (MoU) to elevate their strategic collaboration on the first day of Arabian Travel Market 2025. The agreement aims to accelerate innovation in tourism marketing, expand market reach — particularly in China — and deliver seamless, tech-enabled travel experiences for visitors to Ras Al Khaimah.
The MoU outlines a shared vision to build a comprehensive and intelligent travel ecosystem in Ras Al Khaimah. Huawei will support the integration of smart solutions and its ecosystem of cutting-edge technologies, such as SkyTone for roaming, Petal Maps for tourist hotspots, AI Assistants for trip planning, and Huawei Share for content sharing —ensuring Huawei users enjoy seamless and personalized travel experiences.
The MoU builds on a long-standing collaboration between RAKTDA and Huawei, forged through a series of campaigns that leveraged Huawei’s digital platforms—including HUAWEI AppGallery, HUAWEI Themes, and Petal Ads—to showcase Ras Al Khaimah’s diverse landscapes, rich heritage, and one-of-a-kind experiences to both Chinese and international audiences. This successful collaboration culminated with the HUAWEI AppGallery Gamers Cup held in Ras Al Khaimah in November 2024, which drew over 1,000 attendees and put Ras Al Khaimah on the map as a vibrant destination for youth and digital culture. Building on that momentum, the tournament returns in 2025 as a two-day Esports Carnival on May 2nd and 3rd, set to deliver an even bigger spectacle. With proven synergy and aligned vision, formalizing this collaboration through the MoU is a natural next step in scaling innovation, visibility, and shared growth.