The Maldives Association of Travel Agents and Tour Operators (MATATO) appoints Mohamed Bassam Adam, former Deputy Managing Director of Visit Maldives, as its new Chief Executive Officer (CEO), ahead of the Association’s 20th anniversary in 2026.
With over 20 years of experience across tourism and hospitality, including airlines, travel agencies, and destination marketing, Mr. Bassam is recognized for his leadership and strategic vision. At Visit Maldives, he played a key role in shaping global promotional strategies, reinforcing the Maldives’ position as a top travel destination.
The MATATO Board unanimously approved his appointment, citing his operational expertise, industry insight, and commitment to tourism advocacy.
As MATATO nears two decades of service, Mr. Bassam will lead initiatives to strengthen support for Maldivian travel agents and tour operators while expanding the Association’s international influence. The Board expressed confidence in his leadership, noting that his experience will guide MATATO’s growth and innovation as it celebrates 20 years of advancing Maldivian tourism.
