Outletcity Metzingen is celebrating a major milestone as OUTLETCITY AG marks 30 years of innovation, growth and global brand partnerships, reinforcing the destination’s position as one of Europe’s leading luxury outlet shopping destinations. What began with the opening of the HUGO BOSS factory outlet in Metzingen in 1972 has evolved into a world-class retail hub attracting visitors from across the globe.
“Over the past three decades, Outletcity Metzingen has evolved from a pioneering factory outlet concept into a globally recognized luxury shopping and lifestyle destination,” said Janina Wittmann, Destination Marketing & Partnership Manager at OUTLETCITY AG. “Our success is driven by strong partnerships with leading international brands, continuous innovation and a commitment to delivering exceptional experiences for guests from around the world.”
The destination continues to attract a growing international audience, with India emerging as an increasingly important market. According to the latest tourism data from the German National Tourist Office, Germany recorded 928,635 overnight stays by Indian travellers in 2025 (January–December), representing a 3.4% growth compared to the previous year and highlighting the strong momentum of the Indian outbound travel market.
Reflecting this trend, Outletcity Metzingen recorded a 7% increase in tax refund transactions from Indian visitors in 2025 compared to 2024, underscoring the growing shopping interest among Indian travellers visiting Germany.
Today, Outletcity Metzingen is home to more than 170 premium and luxury brands on-site and, through its omnichannel ecosystem that seamlessly integrates physical retail with its online platform, offers access to over 500 brands in total. Recognized as Europe’s largest outlet destination and the world’s first omnichannel outlet, the destination took a major step in its digital evolution with the launch of the Outletcity online shop in 2012, reinforcing its pioneering role within the outlet industry.
Over the years, the destination has expanded its offerings to create a holistic lifestyle experience. The opening of Enzian Höfe introduced new retail categories such as Beauty and Home & Living, while the launch of the Moxy Hotel Metzingen in 2023 further strengthened the destination by adding hospitality to the shopping experience. In 2024, the new Welcome Center brought concierge services, guest information and personalised assistance together under one roof, enhancing the overall visitor journey.
Spring highlights at Outletcity Metzingen
This spring, Outletcity Metzingen invites guests to experience an exciting calendar of shopping events beginning in March.
Michael Kors – Sample Sale (March 11–14)
Fashion enthusiasts can discover signature pieces from Michael Kors during a special sample sale from March 11 to 14. The outlet store will offer selected handbags, apparel and accessories at exceptional prices, giving shoppers the opportunity to explore the brand’s signature blend of modern glamour and timeless elegance.
Ravensburger: Sample Sale for Families (March 21 – April 4)
Families and puzzle lovers can enjoy a special event at the Ravensburger outlet store from March 21 to April 4, featuring a wide selection of puzzles and games with discounts of up to 80%.
Shopping Nights (March 26–28 & April 24)
Guests can also take advantage of extended shopping hours during the Late Night Shopping events on March 26–28 and April 24. These evenings transform Outletcity Metzingen into a vibrant lifestyle destination where visitors can explore premium brands in a relaxed atmosphere while enjoying exclusive in-store promotions and curated culinary offerings.
With its strong heritage rooted in Metzingen’s fashion and textile tradition and a forward-looking focus on innovation and guest experience, Outletcity Metzingen continues to set new benchmarks for outlet retail and lifestyle destinations in Europe and beyond.
