The Viet Nam National Authority of Tourism has entered into a partnership with VFS Global to strengthen the promotion of Vietnam as a tourism destination in the Indian market.
The collaboration is aimed at expanding destination awareness and engagement among Indian travellers while strengthening Vietnam’s outreach across India’s travel trade and tourism ecosystem.
Under the partnership, the two organisations will work towards promoting Vietnam’s diverse tourism offerings and enhancing the destination’s visibility among potential travellers in India. The collaboration is expected to support destination marketing initiatives and create greater engagement with travel agents, tour operators and other tourism stakeholders.
Vietnam has emerged as an increasingly popular destination among Indian travellers, with growing interest in its leisure, cultural, culinary and experiential tourism offerings. Improved air connectivity and increased engagement with the Indian travel trade have also contributed to the destination’s growing presence in the market.
The partnership with VFS Global is expected to further support Vietnam’s destination promotion strategy in India by leveraging market outreach and industry engagement. The initiative will focus on strengthening awareness of Vietnam’s tourism products and encouraging greater interest among Indian travellers.
For the Indian travel trade, the collaboration creates further opportunities for engagement with Vietnam’s tourism sector and reflects the continued importance of India as a source market for international destinations. The partnership is expected to support stronger B2B connections and contribute to the growth of travel between India and Vietnam.
