The realm of Tourism and Hospitality sector is reeling under an unprecedented situation. There is a paradigm shift. Tour operators which form a sizeable segment of the Tourism Industry and almost 80 per cent fall under the micro and small business entities are facing an extraordinary existential crisis.
To confront the challenges thrown open, these challenges, especially in the wake of the post-pandemic realities of a changing dynamic of customers’ demands exacerbated by the OTAs, the need is increasingly being felt by the ADTOI, to gainfully utilise the market forces and to implement the standardised formats across the association and chapters to benefit the Indian tourism stakeholders in general and tour operators in specific.
The VP, ADTOI, Mr. Ashish Sehgal in the recently concluded, Chintan Shivir held at Chandigarh in the month of 14th of April 2023, announced the launch of a National Growth Committee. The 5-member National Growth Committee working under the patronage and advice of the President, ADTOI & Advisor NGC, Mr. PP Khanna, and the General Secretary, Mr. Dalip Gupta and would be headed by its Chairman the VP, Mr. Ashish Sehgal and helped by the Chairman of MP Chapter, Mr. Atul Singh, Chairman of Gujarat Chapter, Mr. Pinkal Shah and the Chairman of Rajasthan, Mr. Syed Wali Khaled.
Guided by the KCO formula (Knowledge, Connection and Opportunity), Inter alia, the Committee is mandated to reflect, effect and ensure the efficient working of the 12 Chapters of the ADTOI, spread across the length and breadth of the country. It shall plan out the growth strategies, introduce market place innovations in an effort to promote ADTOI as the brand for quality services and products in Domestic Tourism in India and standardise the best practices of the association and chapters so as to implement all-encompassing growth models equally and equitable in all the twelve Chapters of the association.