Atout France organises a mega B2B multi market showcase at the Dubai Expo this March

This March, a delegation of 17 key members of the travel trade fraternity pan India will represent India at Marhaba 2022 – a B2B showcase organised by Atout France at the Dubai Expo. The two-day event taking place at the Expo 2020’s Pavillon France and the Raffles Hotel Dubai, is the first of a joint collaboration between the Atout France offices of Dubai, Israel, India and Russia.

By bringing together travel professionals from these markets, the event aims to encourage business across the source markets. The attendees will have the opportunity to interact with regional French tourism boards, iconic French tourist attractions, high-end shopping options, hotels, palaces, DMCs, transportation companies and amusement parks.

Sheetal Munshaw, Director Atout France India, shares her thoughts, “Marhaba 2022 is indeed special for us as it is the first time after 2 years that members of the Indian trade will network and interact with the French partners in person. In the last 2 years, we have been interacting only virtually with our partners and this event will be a semblance of what we knew in pre-pandemic times. It is also special as it’s a first regional collaboration with our own counterparts. Like most organisations, the pandemic divided us geographically but united us virtually and broke many barriers. This is one such foray into bringing our network closer and proving versatile platforms and opportunities for our key stakeholders to engage and enrich their business opportunities. As borders open up and travel resumes, Marhabais the perfect occasion to revive exchanges between our key stakeholders”.

Besides 2 500 scheduled business meetings on the Marhaba platform, Atout France will host two special evenings on the 10 and 11 March with industry professionals, with the Ambassador of France to the UAE, Mr Xavier Chatel and the CEO of Atout France, Ms Caroline Leboucher slated to be in attendance.


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