Looking at the current scenario and situation, it has become vital for tourism professionals to think creatively and work together. Keeping the idea in concern and paving a way forward, I’m Travel Agent, a Kanpur based travel agency has come up with an out-of-the-box strategy and introduced an initiative of offering free OTT subscription to its preferred partners. Under this initiative, I’m Travel Agent is offering free subscriptions of Netflix, Amazon Prime, Zee5, ALT, Disney Hotstar, and Sony Liv to the partners who are willing to collaborate with them and do business together. Well, this might not sound interesting to many, but overall this initiative is a small gesture from I’m Travel Agent, to bring in as many tourism professionals to do business with and establish a long-term professional relationship.
OTTs have played a major role during the lockdown period, and still, it intends to be the most favoured entertainment platform for the major population. Sharing the idea behind this initiative, Amit Gupta, CEO, I’m Travel Agent said, “I believe in staying connected with as many as possible, and through this initiative, we intend to collaborate with many. We at I’m Travel Agent follow the saying, ‘Out of sight out of mind’, so with this initiative anytime the subscriber log-in, it will remind them of us. As of now, we have offered approx 100 subscriptions and I see it growing daily. We are receiving a positive response from various suppliers from different states. It is a small initiative to collaborate with various suppliers and do business together.”