KTO showcases leisure & MICE potential in India through successful roadshows

The Korea Tourism Organization (KTO) successfully concluded a series of spectacular roadshows in Bengaluru and Mumbai on April 23rd and 25th, 2024, respectively. These events brought together Indian travel professionals with a prestigious delegation including the Busan Tourism Organization (BTO) and 10 esteemed Korean Destination Management Companies (DMCs). The evenings they boasted a unique flair, featuring CHEF, a dynamic culinary performance team, flown in from Korea. They captivated audiences with a blend of beatboxing, B-boying, and a live cooking battle.

Adding to the event’s prestige, esteemed dignitaries from the India Tourism (Ministry of Tourism, Government of India), MTDC, and IRCTC senior officers, along with the heads of leading travel associations graced the event. A high-level delegation from the KTO headquarters also actively participated in the roadshows. Their presence demonstrated the organization’s strong commitment to the Indian market.

Leading the KTO HQ delegation, was Mr Chang Wook Jung, Executive Director, MICE, Korea Tourism Organization (KTO). “We are thrilled by the enthusiastic response at our recent roadshows in Bengaluru and Mumbai,” he said. “The productive interactions between Indian travel professionals and our Korean delegation were a highlight. This direct engagement strengthens partnerships within the MICE sector and the broader Indian travel industry, laying the groundwork to achieve our ambitious target of attracting 20,000 MICE delegates from India in 2024. The engrossing cultural exchange, including the phenomenal performance by the CHEF team, resonated deeply with the audience. Building on this success, we eagerly anticipate welcoming even more Indian travellers to explore the wonders of Korea.

Mr Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organization (KTO), said, “We are energized by the momentum in India! With a record-breaking target of welcoming 200,000 Indian travellers this year, the recent roadshows were a resounding success. We are confident that by showcasing the diverse experiences Korea offers, from fascinating cultural performances to exciting leisure and MICE opportunities, we can achieve this ambitious goal.”

Capping off these successful roadshows were truly unforgettable Korea Nights. Bengaluru’s Korea Night 2024 transformed into a vibrant celebration of all things Korean, offering exciting networking opportunities alongside captivating dance performance, lucky draw, and interactive Korean cuisine displays. Mumbai’s MICE Roadshow thrived on a dynamic day-long travel mart, facilitating the creation of strategic partnerships within the MICE sector.  The evening’s gala night, the Korea MICE Night 2024, culminated the event in grand style, featuring dazzling entertainment and solidifying the strong ties between the Indian and Korean travel industries.


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