Merlin Entertainments and Air India sign an MoU

Air India, India’s leading global airline, and Merlin Entertainments, a global leader in location-based, family entertainment, have entered a global partnership for Air India’s Flying Returns (FR) loyalty programme. Effective 08 May 2024, Flying Returns members will earn Reward Points when they buy tickets to Merlin Entertainments’ Madame Tussauds across nine locations around the world. Two more Madame Tussauds locations will be added for the offering in the coming weeks, thus covering all worldwide locations of the popular tourist attraction. The partnership is powered by GlobalTix, Asia’s leading travel technology company, which enables the booking transactions.

Air India’s Flying Returns members can earn up to 16 FR points per INR 100/USD 1.2 spent across participating Madame Tussauds locations. As part of an exclusive launch offer valid on bookings made until 25 June 2024 and visits completed until 30 June 2024, Flying Returns members can earn double Reward Points at five Madame Tussauds locations, namely Singapore, Bangkok, Dubai, London and New York. During the limited period, Flying Returns members will also get a complimentary entry for one child (2-11 years) accompanied by two adults at select Madame Tussauds locations.

Air India and Merlin Entertainments signed a Memorandum of Understanding (MoU) at a ceremonial event held at the iconic Madame Tussauds Dubai during the on-going Arabian Travel Market 2024. Flying Returns members can earn FR Reward Points on tickets to the participating Madame Tussauds locations by purchasing their tickets here:

Dominique Sidley, Global Trade Strategy Director, Merlin Entertainments, stated: “We at Merlin Entertainments are excited about this partnership with India’s leading airline, Air India, and to welcoming the ‘Flying Returns’ members to our incredible attractions across the globe. India is a strategic focus market for us at Merlin Entertainments and with this partnership with Air India we are confident that we will cater to all segments of the dynamic Indian consumers. We are looking forward to expanding this relationship across many more locations in the coming months.

Mr Sunil Suresh, Head of Loyalty, Marketing, and E-commerce, Air India, said: “We are delighted to bring this exciting new benefit to our Flying Returns members. This partnership aligns perfectly with our ongoing efforts to make the ‘reimagined’ Flying Returns a more robust and faster rewarding program. By adding Madame Tussauds to our rapidly growing network of ‘earn’ partners, we’re giving our loyal guests even more opportunities to accumulate points for the experiences they value.”

Classification: Public “We are thrilled to announce our partnership with Air India, India’s leading global airline, marking a significant milestone in our journey at GlobalTix. It’s truly exciting to play a pivotal role in powering this collaboration for one of our key partners, Merlin Entertainments. We are delighted that through this alliance, Air India’s loyal customers will now have the opportunity to explore Merlin Entertainments attractions across the globe. At GlobalTix, we are committed to enhancing these experiences, ensuring memorable visits for all travellers,” said Chan Chee Chong, CEO of GlobalTix.


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