Tourism Ministry revises Guidelines for Scheme of MDA to promote Domestic Tourism: Sh G. Kishan Reddy

Ministry of Tourism is planning targeted programmes in order to boost domestic tourism throughout the country. The Ministry has undertaken the following activities/ initiatives to promote Domestic Tourism:

i.Dekho Apna Desh Webinars.

ii. Ek Bharat Shrestha Bharat: various activities like roadshows, Fam trips, B2B Meetings, Quiz programmes, webinars between paired States / UTs to promote Ek Bharat Shrestha Bharat.

iii. Aerial photography of key cities and cultural assets (Delhi, Chennai, Kolkata, Mumbai, Bengaluru, Udupi, Aurangabad, Iconic Tourist sites) across the country during the lockdown.

iv. Regular consultations with industry stakeholders on issues related to opening up of the Tourism sector.

v. Handling of tourists, protocols of safety and security, services standards etc.

vi. Domestic Tourism Promotion Campaign through Webinars, social media and other digital platforms.

vii. Dekho Apna Desh Campaign has been the mainstay of Domestic Promotion. The main focus is to rebuild the trust of the domestic & international travellers in terms of India being the safe destination to travel in the post-Covid Scenario.

The Ministry of Tourism has revised the Guidelines for Scheme of Market Development Assistance (MDA) for the promotion of Domestic Tourism in November 2020 to enhance the scope and reach of the scheme. As per the guidelines, the stakeholders are provided with financial support for the promotion of Domestic Tourism. Additional promotional activities have been incorporated including online promotions and the extent of financial assistance permissible has been enhanced. Tourism Departments of State Governments / UT Administrations are also now eligible for obtaining financial support under the scheme.

Development and promotion of Tourist Sites/Destinations is primarily the responsibility of State Governments/UT Administrations. However, the Ministry of Tourism provides financial assistance to States/UTs for the development of tourist destinations based on detailed project reports submitted by them.

Ministry of Finance, GoI has recently announced a new loan guarantee to more than 11,000 registered Tourist Guide/Travel and Tourism Stakeholders, so that they could discharge their liabilities and restart business impacted due to COVID-19. The loan will be provided with a 100% guarantee up to the following limits:

•Rs. 10,00,000 for TTS (per agency)

•Rs. 1,00,000 for tourist guides licensed at Regional or State Level

This information was given by Minister of Tourism Shri G. Kishan Reddy in a written reply in Lok Sabha today.


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