Treebo Hospitality Ventures (THV) has appointed Nancy Bhasin Singh as Senior Vice President & Head of Brand & Marketing. In this role, Nancy oversees end-to-end brand architecture, marketing strategy, and guest experience across THV’s multi-segment portfolio – spanning value segment (Itsy, Treebo, Treebo Premium), mid-premium segment (Medalio), F&B business, and its SaaS technology business, Hotel Superhero.
Nancy brings nearly two decades of expertise at the intersection of consumer strategy, brand scaling, and
entrepreneurship. Most recently as Head of Brand (India) at Lenskart, she steered multi-brand strategy,
design and positioning for the then, IPO bound company. Prior to Lenskart, she founded ThisForThat, an award-winning fashion-swap startup recognized at the TiE Start-Up Expo. Her background also includes eight years in consumer strategy and advertising at D&H Blurb Communication (part of the Future Group), serving clients such as Liberty, Converse, and Godfrey Phillips India.
This strategic leadership hire comes as THV looks to aggressively expand its market footprint to cross
2000 plus hotels in the value segment and 100 plus hotels in the mid premium segment over the next 5
years.
Sidharth Gupta, Co-Founder & CEO of Treebo Hospitality Ventures, said:
“As THV scales across multiple hospitality tiers, our mandate is clear: sharpen brand positioning, deepen guest loyalty, and elevate the unit economics of guest experience. Nancy brings a rare mix of large-scale brand building and entrepreneurial agility. Her deeр consumer insight will be instrumental as we redefine our brand promises and unlock market share across categories.”
Nancy Bhasin Singh, SVP & Head of Brand & Marketing, added:
“Indian hospitality is undergoing a structural shift driven by an evolving modern traveler. THV sits at a powerful intersection of scale, technology, and market opportunity. My focus is to build sharp, distinctive brands across our portfolio that redefine category standards, drive operating leverage for our hotel partners, and deliver uncompromising value to guests.”
