Visit Utah organises its first B2B Virtual Sales Mission in India

With the mission of creating awareness about Utah as a potential tourism destination for Indians, AVIAREPS India along with Utah Office of Tourism organized its first exclusive B2B virtual sales mission in India on 8th March 2022. The virtual event was attended by the representatives of Utah partners like Visit Salt Lake, Kane County Office of Tourism, Bryce Canyon Country, Explore Utah Valley and Utah Office of Tourism among others. Indian trade partners like Thomas Cook, Flamingo, Make my Trip, N. Chirag, Kesari were also a part of it.

Zach Fyne, Global Markets Specialist, Utah Office of Tourism, said, “India has been among the Top 10 markets for the state of Utah in international visitation over the last five years, so we’re excited to further increase our efforts and exposure of what our state has to offer to the Indian visitor. We are confident the Indian market will be delighted by the experiences and beauty Utah that has to offer from our Mighty 5® national parks and 44 state parks, to skiing the Greatest Snow on Earth® at our 15 world-class ski resorts, to taking in the night sky at the 24 internationally-recognized dark sky areas and parks, to everything in between that is connected by driving through our 28 scenic byways. We’re excited to welcome more people from India to the beehive state!”

Elaine from San Juan County shared, “We are happy to participate in the first of hopefully many, virtual India B2B sales missions. We know we already have travellers from India who are visiting San Juan County, so we are really looking forward to the opportunity to speak directly with travel trade partners in India to not only learn more about what Indian travellers are looking for and how we can better serve them while they’re here, but also share our amazing landscapes, culture, and history with Indian travellers. San Juan County (Utah’s Canyon Country) is home to some of the most recognizable landscapes in the United States, such as Monument Valley, where countless movies have been filmed including many classic American Westerns. We also have five designated dark sky parks and places in San Juan County, and we are home to some of the darkest night skies in the country.  We look forward to sharing our unique and wonderful corner of Utah with Indian travellers!”

Mansi Oza, Account Manager – India, AVIAREPS India said, “We are very optimistic about travel to the USA given the ease of restrictions and the positive sentiments of the Indian traveller. As AVIAREPS India, we are working together with Utah office of Tourism to welcome Indian travellers to Utah and showcase its unique offering.”

Utah has a lot to offer to the India market; from luxury to budget travel and from adventure to wildlife. Whether it’s the adventures at the Mighty 5® National Parks; Arches, Bryce Canyon, Canyonlands, Capital Reef and Zion or the luxurious glamping experiences, Utah has tremendous potential in giving Indian families and travellers a world full of memories. India is a major market for the tourism board and through this event they really wanted to focus on growing this partnership.


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