DMCBazaar announces a strategic partnership with Asoko (formerly Dokotrip), one of Japan’s most trusted Destination Management Companies (DMCs). The collaboration aims to transform how Indian travel agents sell and operate Japan by making the destination more competitive, accessible and operationally seamless.
Japan has long been one of the most aspirational destinations for Indian travellers, witnessing growing demand across FIT, luxury, family travel, cherry blossom departures and MICE segments. However, despite strong interest, travel agents have faced significant operational challenges, including fragmented supplier networks, language barriers, complex logistics and inconsistent pricing structures.
This partnership directly addresses these pain points.
By combining Asoko’s deep local expertise with DMCBazaar’s hyper-integrated technology platform, travel agents can now access Japan products that are faster to quote, easier to manage and up to 10% more competitive than traditional sourcing channels. The collaboration brings together reliable ground handling, stronger contracting and scalable digital distribution within a single, streamlined ecosystem.
Speaking on the partnership, Sameer, CEO, Asoko, said,
“Japan is a destination that demands precision and deep local expertise. Our focus has always been on simplifying that complexity for our partners. Through this collaboration with DMCBazaar, we are extending our capabilities to a much larger network of Indian travel agents in a structured and technology-driven way.”
Varun Sarda, Co-Founder, DMCBazaar, added,
“Japan has always been one of the most challenging destinations for Indian agents to operate. While demand has been strong, pricing and execution have often been barriers. With Asoko and our platform, we are bridging that gap—enabling agents to sell Japan faster, more competitively and with greater confidence.”
Irshad Mahmood Dadan, Co-Founder, DMCBazaar, further commented,
“Asoko’s strength lies in its consistency and operational depth across travel segments. For Indian agents, having a reliable partner on the ground is critical. This partnership creates a strong foundation for delivering Japan experiences at scale.”
Asoko, which has served over 250,000 travellers, brings extensive experience in handling diverse travel requirements, including private transfers, English-speaking driver-guides, customised itineraries, group and MICE movements, and curated local experiences. The company was also an official partner for the Tokyo Olympics and Paralympics, further reinforcing its operational capabilities.
The partnership focuses on practical trade enablement, offering agent-ready itineraries, faster quotation turnaround times, improved pricing structures and simplified coordination across suppliers and cities. It also lays the groundwork for deeper digital integration, enabling smoother workflows and faster access to inventory through DMCBazaar’s platform.
With immediate effect, both companies have begun joint trade engagement initiatives, curated product development and familiarisation programs for Indian travel agents.
This collaboration marks a significant step in transforming Japan from a high-friction destination into a scalable and profitable opportunity for the Indian outbound travel trade.
