Air India’s Maharaja Club, announces the launch of ‘The Maharaja Shop’, a premium lifestyle marketplace that expands the programme beyond travel. The platform allows members to earn Maharaja Points on eligible purchases across a curated selection of leading Indian and global brands, bringing them closer to Award Flights and Cabin Upgrades with every purchase.
The Maharaja Shop extends the Maharaja Club experience beyond travel, allowing members to build their Maharaja Points balance through everyday purchases. Members can earn Maharaja Points on eligible purchases across categories including electronics, luggage, travel accessories, fragrances, home essentials, wellness, watches, jewellery and more. These Maharaja Points can be redeemed towards Award Flights and Cabin Upgrades on Air India, turning everyday spending into future travel rewards.
The platform features products from a curated portfolio of leading Indian and international brands across multiple lifestyle categories. Members will also enjoy complimentary shipping on eligible orders.
Air India Exclusives, curated for members
Complementing the broader marketplace is an exclusive Air India merchandise collection, available only on The Maharaja Shop. Inspired by Air India’s iconic heritage and distinctive identity, the collection features a thoughtfully curated range of branded memorabilia and lifestyle products, including Maharaja magnets and collectibles, aircraft-inspired keychains, lapel pins, postcard sets, coaster sets, and travel essentials. Signature items designed for frequent flyers, loyal members and collectors alike, the collection offers a meaningful way to engage with the Air India brand beyond travel, while earning Maharaja Points on eligible purchases.
Sunil Suresh, Head of Loyalty, E-Commerce and Marketing, Air India, said: “Maharaja Club is evolving into a comprehensive lifestyle loyalty programme that rewards members well beyond their travel journeys. The Maharaja Shop is a natural extension of that vision, giving members another meaningful way to engage with the programme through their everyday spending. By bringing together a curated marketplace of leading brands, we are making it easier for members to earn Maharaja Points more frequently and unlock greater value from their membership. The platform will also be the exclusive destination for Air India merchandise, offering members access to a range of branded products available nowhere else, further strengthening their connection with the Air India brand beyond the skies.”
Today, Maharaja Club members can earn Maharaja Points with Air India, Air India Express and more than 100 partners spanning airlines, hospitality, retail, lifestyle and financial services, and redeem Maharaja Points on Air India, Air India Express, and 25 Star Alliance partner airlines. Members also enjoy tier privileges worldwide and access to more than 1,100 lounges across the globe.
The Maharaja Shop is available exclusively to Maharaja Club members. Non-members can enrol in Maharaja Club and start earning eligible Maharaja Points on their purchases.
