Bintan Island makes a stronger play for India’s MICE market

Bintan Resorts, Vanilla Hospitality and Air India, the airline partner, jointly organised a corporate familiarisation trip to Bintan, Indonesia, from 2 to 6 September 2026. Vanilla Hospitality and Air India facilitated the participation of senior representatives from leading companies across the pharmaceuticals, life sciences, energy, manufacturing, consumer goods, aviation, hospitality, travel services and event-management sectors.

The programme was designed to introduce the delegation to Bintan’s potential for conferences, corporate gatherings, off-sites, employee-engagement programmes and leadership retreats. Participants explored the destination’s resort portfolio, meeting and event spaces, dining options and group activities.

Located in Indonesia’s Riau Archipelago, Bintan Resorts is accessible by ferry from Singapore, allowing corporate groups from India to combine international air connectivity with an island setting. The itinerary demonstrated how formal business sessions could be complemented by team-building activities, wellness, recreation, nature and beachfront experiences.

Commenting on the evolving corporate-events landscape, Mr. Abdul Wahab, Chief Operating Officer, Bintan Resorts, said, “Corporate events are becoming increasingly experience-led, with Indian companies looking beyond conventional venues to offer employees and leadership teams something distinctive and memorable. Bintan Resorts has the capacity and flexibility to cater to this demand across different group sizes and programme formats. Its accessibility through Singapore, combined with its meeting infrastructure and diverse experiences, makes it a strong choice for Indian corporates seeking both purpose and impact from their events.”

The trip formed part of Vanilla Engage, an initiative by Vanilla Hospitality that connects corporate decision-makers with destinations and hospitality partners through first-hand engagement. It enabled participants to evaluate Bintan from a planning perspective and understand how its different elements could be incorporated into future corporate programmes.

Mr. Farhat Samuel Roberts, Head of Sales & Strategic Partnerships, Vanilla Hospitality, said, “Destination decisions are far more informed when corporate planners can experience the product themselves. Through Vanilla Engage, our aim was to move beyond a conventional presentation and allow participants to understand how Bintan could work for their own teams and business requirements. Bringing decision-makers directly to the destination creates more meaningful conversations and helps translate interest into practical programme possibilities.”

The familiarisation trip reinforced the opportunity to position Bintan Resorts more prominently within  India’s outbound MICE and corporate travel market. It also highlighted the value of collaboration between the destination, hospitality and aviation sectors in introducing Indian corporate decision makers to new possibilities for international meetings and events.

Close

Travel Turtle

Travel News & Magazine

Eaven Theme made by Loft.Ocean Team.
© Copyright 2019. All rights reserved.
Close