First Aiden Boutique Hotel opens in India

BWH Hotel Group announced today the opening of its first Aiden hotel in India as the global hospitality company welcomes Aiden By Best Western @Vagator, Goa to its portfolio. Aiden offers guests access to the pinnacle of boutique, resort and upscale lodging, and an experience as unique as the destination itself. Aiden @ Vagator captures Goa’s local flair and sense of spirited adventure through its creative style and upscale amenities.

“Our collection of cool and chic Aiden hotels continues to grow at a rapid pace, and we’re thrilled to have opened our first Aiden in India in the stunning Goa region,” said Ron Pohl, President of International Operations and WorldHotels, BWH Hotel Group. “Cool, edgy and delivering the unexpected at every turn, each Aiden hotel is designed to reflect the local personality of the community. Goa is an incredible region that attracts adventurous travellers who are looking for a one-of-a-kind experience. We are excited to continue growing our portfolio in this important region of the world.”

Located in the heart of North Goa @ Vagator is all set to become a preferred choice of travelers with its central location and close vicinity to beaches, popular restaurants, clubs and marketplaces. Situated just 950m from the Vagator Beach, this hotel boasts a variety of ultra-modern conveniences that provide a personalized and unique travel experience to every traveler. Guests can relax by the outdoor swimming pool, workout at the onsite gym, or indulge contemporary fusion cuisine and craft cocktails at the hotel’s restaurant and bar.

“BWH Hotel Group continues to experience tremendous growth in both size and scale, as well as penetration in diverse markets globally and we are delighted to introduce more industry-leading properties to the guests in India,” said Atul Jain, Chief Operating Officer of India, Bangladesh and Sri Lanka, BWH Hotel Group. With world-class service, a wide range of modern amenities and a tourist-friendly location, the Aiden @ Vagator offers an incredible hotel experience in one of the world’s most beautiful regions”.

Staying at Aiden @ Vagator is now more rewarding than ever. Members of the Best Western Rewards® (BWR®) loyalty program will receive exclusive rewards and promotions, and will always enjoy a warm welcome, a rewarding stay and truly exceptional value.

The company’s rapid expansion will gather pace in the coming months and years. Following the signing of 20 new hotels in India, Bangladesh and Sri Lanka, BWH Hotel Group’s regional pipeline now features 36 hotels and over 3,000 rooms.


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