Jamaica has created impressive impressions at the World Expo 2020 Dubai. Taking advantage of its strategic location in the mobility district, the Jamaica Pavilion not only exceeded its visitor target but also received the Bronze Award for its Pavilion Design.
With the total number of expo visitors standing at over 24 million, the Jamaica Pavilion consistently held one percent of Expo visitors at World Expo 2020 Dubai and has hosted more than 320,000 visitors.
World Expo 2020 Dubai officially came to a close on March 31, 2022 after six months of world-class experiences and bringing together people from all over the world to create, collaborate and innovate in shaping the future. The World Expo 2020 was hosted under the theme ‘Connecting Minds and Creating the Future’ and categorised countries and their participation into three main districts – sustainability, mobility and opportunity.
The participant awards recognised three aspects of the pavilions – architecture and landscape, exhibition design, and theme interpretation – and the judges had a pool of 200 pavilions to examine. The award was announced and distributed during the Bureau International des Expositions (BIE) Day Awards Ceremony on March 30 in the Jubilee Park on the Expo grounds.
“From the beginning of the World Expo 2020, the Jamaica Pavilion was known as one of the ‘coolest’ pavilions. The Bronze Award for the pavilion design confirms that the Jamaica Pavilion was a must-visit. The Pavilion focused on all the elements of Jamaica to provide the visitors with the vibe of the island,” said Essie Gardner, Commissioner General of Section, Jamaica Pavilion, World Expo 2020 Dubai.
“Our culture was permeated the entire pavilion. Visitors who came into the pavilion got a very fresh outlook on Jamaica. The award has further helped us to gain the visibility of Brand Jamaica, so we can leverage that to increase the business to the destination,” she added.
The Jamaica Pavilion reflected the culture of the island and Jamaica’s initiative to transform and introduce it as a logistics hub connecting the Americas to the rest of the world. The 7 zones of the Jamaica Pavilion provided visitors an immersive experience of the sights, sounds, and tastes of the beautiful Caribbean Island.