Tourism Australia, in partnership with Tourism Events Queensland, are hosting 15 advocates from the Indian TV and film industry on the first day of the Brisbane Test between Australia and India on Saturday, 14 December 2024.
The advocates will share their experiences in Australia with their combined social media following of around 55 million in India.
Tourism Australia Managing Director Phillipa Harrison said this activity is part of a wider program of work to promote Australia into India throughout the Border-Gavaskar Trophy.
“With Indian cricket fans tuning in to watch the Test series in enormous numbers now is the perfect time for us to ramp up our activity in India and encourage travellers in the market to plan and book an Australian holiday.
“Tourism Australia is doing just that through our latest campaign Howzat for a holiday? which is running in India throughout the Test series, and we have also increased our presence on social media in the market.
“Former Australian Test cricketer David Warner features in a new social content series on our @australia social channels which welcomes Indian travellers to his favourite Australian holiday destinations.
“The promotion of Australia on social media into India will also be amplified by the India Mega-Famil we are hosting, with the support of Tourism Events Queensland. The 15 influencers visiting Australia will be sharing their experiences back to 55 million followers back in India.
“With 1.4 billion people and more Indians looking to travel internationally the potential of the market is endless and we want to make sure Australia is front of mind for all Indian travellers as they look for a destination for their next holiday.”
The Indian TV and film industry advocates taking part include Mini Mathur (Actress) and Kabir Khan (Director, Screenwriter, Cinematographer); Ishaan Khatter (Actor); Saiyami Kher (Actress); Sara Tendulkar (Model / Media personality) and Sufi Malik (Influencer); and Harsha Bhogle (Friend of Australia, Indian cricket commentator).
After the day of cricket at the Gabba the advocates will visit destinations across Queensland including Gold Coast, Noosa, Sunshine Coast to the Great Barrier Reef, Cairns and the Tropical North.
