MICE movement from India to South Korea picking up

South Korea is all set to welcome a group of financial professionals from India for a corporate tour.
The group from across India, comprising 3400 employees, is scheduled to visit Korea between 11th to 30th October as a part of their International Training Programs.

MICE tourism from India to Korea is increasing again this year, with a number of corporates across
different sectors sending their employees for meetings and incentive tours. This has also had a
boosting effect on the overall traveller numbers from India to Korea, which stands at 71,715 at the
end of August.

Speaking on this development, Mr Myongkil Yun, Director of KTO India said, “MICE has always been one of our focus sectors in India, and seeing the growing interest and actual travel happening to Korea, definitely feels like our promotional efforts are paying off. KTO also regularly updates the
incentive schemes for MICE groups, to be able to give the best benefits for corporates choosing
Korea as their preferred destination. The introduction of Korea Unique Venues is one such initiative.”

Korea Unique Venue refers to spaces and facilities that provide a unique experience which capture
the charms and characteristics of Korea, while allowing the hosting of MICE events. KTO provides
additional support towards incentive and corporate events including a Korea Unique Venue in the
itinerary, ranging from entrance fees, rental fees, banquet, experience programs and more. With the addition of more venues across Korea, the number of Korea Unique Venues stands at 52 this year.

As part of the ongoing promotions for MICE for 2023, Korea Tourism Organization (KTO) India office is also organizing a large-scale MICE Roadshow in Mumbai on 11th October. The day-long event being held at Four Seasons in Mumbai, will include a Travel Mart during the day and a Korea MICE Night in the evening.


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