Red Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, is celebrating the first flight to its Red Sea International Airport (RSI), which touched down on the new runway on 21 September 2023.Departing from King Khalid International Airport (RUH) in Riyadh each Thursday and Saturday, The SAUDIA flight, which takes under two hours, marks the start of a new twice-weekly service to RSI. The new flight route is a milestone moment in the lead up to welcoming guests to The Red Sea. “We promised to make The Red Sea a place where people from all around the world would come to experience the best of Saudi culture, hospitality, and nature. Now, with the first flight touching down at Red Sea International Airport, and our first resorts receiving bookings, Saudi Arabia’s position on the global tourism map is all but secured,” said John Pagano, Group CEO of Red Sea Global. From 21st September 2023, the flights depart RUH each Thursday at 10.50am, before departing again to the Kingdom’s capital from RSI at 13:35pm. A second service departs RUH every Saturday at 12.50pm, with the return flight for RUH departing at 15:35pm. Positioned within an eight-hour flight from 85 percent of the world’s population, RSI will grow to welcome international flights from next year as additional phase one resorts open their doors. RSI brand revealed On the same day as it welcomes its first flight, RSG also revealed the new brand for RSI, which incapsulates the quality and creativity guests can expect from the sun, sea and sand destination. Visitors can expect to see the brand expressed across multiple touchpoints, from the airport terminal and staff uniforms to the electric mobility vehicles that will transport passengers from air to land side. “RSI is the gateway to The Red Sea destination. It is the first impression visitors have, and their parting memory when they leave. The brand echoes the qualities of the five-star hospitality guests will enjoy across the destination,” Mr. Pagano added. The brand icon is a representation of the Red Sea International Airport’s unique architecture. The iconic shape is inspired by the bird’s eye view of the airport’s exterior. It has been created to express the creativity, novelty and sophistication of the brand in a way that is contemporary and distinct. The Red Sea will offer extraordinary guest experiences, positioning Saudi Arabia on the world stage as a must-visit luxury destination offering a colorful culture, a strong economy and a full year calendar of events that caters to all. The first phase of The Red Sea includes the opening of three hotels including Six Senses Southern Dunes, The Red Sea, shortly followed by St. Regis Red Sea Resort, and Nujuma Ritz-Carlton Reserve on the Ummahat Islands. Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.