According to an SBI Research research published on January 21, the Centre’s Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD) project, together with a number of state government initiatives, is expected to contribute to the growth of the spiritual travel industry in India.
It is anticipated to have a major effect on the Indian economy. The report also stated that increased tourism in conjunction with the recently constructed Ram temple in Ayodhya might bring in an extra ₹25,000 in tax income for the state in FY25.
The research further stated that the rise in spiritual tourism has drastically changed the state of tourism in Uttar Pradesh. It has led to significant travel, which has encouraged people to interact more deeply with the historical sites, and improved physical and digital infrastructure, which makes connectivity more accessible.
With so many sacred sites, including the Taj Mahal, Varanasi, the Ganga River, and the recently constructed Ram Temple in Ayodhya, Uttar Pradesh has seen a notable surge in domestic travel.