Thailand unveils latest products, emphasising ‘Your Stories Never End’

The Tourism Authority of Thailand (TAT) highlights its latest marketing communication concept, Amazing Thailand: Your Stories Never End, at the Thailand Product Update for buyers and media attending the Thailand Travel Mart Plus (TTM+) 2024. 

Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “Our latest concept underscores our ongoing promotion of meaningful travel experiences in Thailand with an enhanced effort to instil unforgettable stories. We aim to inspire travellers to become storytellers, share their lasting memories, and motivate others to seek out their own memorable stories in Thailand.”

TAT highlighted the new marketing communication concept and showcased Thailand’s diverse tourism offerings, focusing on delivering meaningful travel experiences that would create a lifetime memory. Highlights range from luxury, wellness, soft adventure, and sustainable tourism.

Your Luxury Stories Never End 

A holiday at Phuket and Phang-Nga can be elevated with a stay at the pool villas, treehouse villas, or even a private island, and be mesmerised by a world of culinary delights, from authentic local specialities to Michelin-starred restaurants. 

Meanwhile, Chiang Mai and Chiang Rai offer a luxury Journey through nature and culture. These include travelling on a pontoon along the Mekong River to spend time in a luxury tented camp or boutique hotel, exploring the beauty of the Lanna’s heritage by visiting temples, or relaxing the mind and body at award-winning spas.

Your Wellness Stories Never End

Immerse in a variety of health and wellness offerings at La Vita Sana Khao Lak, Phang-Nga, or rejuvenate at Thailand’s Top Wellness Retreats such as RAKxa Wellness & Medical Retreat in Samut Prakan or THANN Wellness Destination in Ayutthaya. Both offer integrative wellness programmes.

Your Soft Adventure Stories Never End 

Travellers who crave unlimited challenges may look to Phang-Nga for many kinds of water sports including surfing at Memories Beach and diving at famous diving spots like Similan Island. Or opt for forest walking at famous routes like Doi Inthanon National Park in Chiang Mai and exploring the nature cave at Lam Khlong Ngu National Park in Kanchanaburi.

Sustainable Tourism 

“Sustainability plays a crucial role in our strategy to position Thailand as a high-value and sustainable destination. Our initiatives to promote responsible travel practices include the Thailand Tourism Awards and the Sustainable Tourism Goals (STGs), which were rated with a STAR certification and CF-Hotels,” Mr. Nithee said.

Some of the high-quality and sustainable products and services guaranteed by TAT initiatives have included.

Wareerak Hot Spring and Wellness in Krabi – recipient of the Silver Award for Health and Wellness in the Thailand Tourism Awards 2023 and a 5-STAR certification. Nestled in a heaven-like tropical forest, the retreat offers the healing traditions of hydrotherapy, Thai wellness and holistic wellness.

Siam Bayshore Resort Pattaya, Chon Buri – recipient of the Gold Award for Accommodation in the Thailand Tourism Awards 2023 and a 5-STAR certification, and a participant of the CF-Hotels initiative. The resort boasts the architectural Art Deco style that seamlessly blends Thai cultural elements with the surrounding greenery.

Mekin Farm, Khon Kaen – recipient of a 5-STAR certification. Visitors can explore the organic farm’s sustainable practices, experience farm stay, and join DIY workshops and eco-printing with local materials. 

World-Class Event Hub

The government is promoting Thailand as a centre of world-class events, leveraging the host country’s status for various upcoming global events. These include the Summer Sonic Bangkok, from 24-25 August; OR Thailand Grand Prix (Moto GP), from 25-27 October in Buri Ram; Loi Krathong Festival on 15 November; Vijit Chao Phraya 2024 in November; and Amazing Thailand Marathon Bangkok 2024 on 1 December.

Thailand’s Tourism Situation

Last year, Thailand recorded over 28 million international arrivals and a revenue of 1.2 trillion Baht. The top five markets were Malaysia, China, South Korea, India, and Russia. 

This year, from 1 January to 31 May, Thailand has welcomed over 14.76 million international arrivals, generating more than 682 billion Baht in revenue. The top five markets are China, Malaysia, Russia, India, and South Korea.

TAT has set a tourism revenue target of 3 trillion Baht for this year. This constitutes 1.92 trillion Baht from 35 million international arrivals and 1.08 trillion Baht from 200 million domestic trips.



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