Global Tourism boards increase B2B engagement across Indian travel market

International tourism organisations are strengthening their outreach within India through expanded B2B showcases, trade networking sessions, and strategic travel industry collaborations.

France is set to host its “Explore France” B2B tourism showcase in Delhi this September as part of its efforts to increase tourism engagement and visitor growth from the Indian market.

At the same time, Tourism New Zealand and VFS Global are actively conducting networking initiatives and trade-focused interactions with Indian travel agencies and tourism stakeholders to strengthen partnerships and destination visibility.

Industry experts believe the developments highlight India’s growing importance as one of the world’s most influential outbound travel markets, with global tourism boards increasingly prioritising the country for long-term growth strategies.

The continued rise in B2B tourism engagement is expected to create stronger opportunities for outbound travel companies, destination marketing collaborations, and international tourism partnerships across the Indian travel trade ecosystem.

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